We are an organization that has been around for under a year that is composed of a group of experienced health and beauty marketers. We are in the process of building out a nutritional supplement brand. Our goal is to build out the highest quality brand in the marketplace. The products consist primarily of workout supplements.
Our target audience is male dominated in the 15+ demographic. The products are work out supplements. The audience targeted has a mind set that staying in shape and fitness are a key element to a healthy lifestyle. This demographic is typically self conscious about their looks and appearance.
An example of a brand that is in our vertical that we are impressed with is OptimumNutrition.com
We want a brand that will appeal to the target demographic that we described that screams quality. We want a very clean, more "Web 2.0" branded product line. We want the design to work on a black or white background.
Example of brands looks & feels we like: