Grafiche Cressati is a small family printshop located in the south of Italy, founded in the 1894. Traditionally characterized by an high level of service and high quality of his products, and for his long history in the south of Italy, it is a well known name in its city.
The firm historical had two lines of business: one is dedicated to the public administration and medium-sized business (printing of forms, modules, brochures), while a second one is dedicated to end-consumers for printing of high-end typographical products (business cards, wedding cards etc.) To revitalized the business, the company decided to offer brand identity products for its customers, especially newly founded businesses: we will follow them from the creation of the company image to the printing of their stationery to whatever they may need to convey their image. For us the quality of service, and the customer satisfaction remain the top priorities.
The logo shall address both high income, high educated customers for the "high quality" segment (say, the business card segment) and small and medium firm, especially newly established firms. Our existing customers come to us because they trust our ability to convey a product of high quality and that they will be satisfied by our customer service.
The "brand identity" segment is new, especially there is no specific "brand culture" in the region, therefore will see in our brand a hint of the quality of what they will get from us.
The logo shall convey a message of quality, reliability, customer-centric firm. Our soul is still in the "printing" side of the firm, therefore that theme shall remain in the logo.
We need something to be elegant, but no too much old fashioned: we want to convey an image of innovation, but still remembering our roots and origins. No cartoons, please.
The logo must be in color, but it shall be possible to print it clearly in B/W or greyscale (like Vodafone logo, for example, that is red, but can easily be printed in color). Consider that the logo will end up almost everywhere (web site, invoices, business card): a white background will be preferable.
Consider that we may need to put next or below the logo (in the future) the indication of the city or of the division.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Scalable Vector Graphics - .svg
Please do not use any stock images or clip art in the logo.