We are an Australian ladies fashion footwear wholesale business, incorporating well known brands in the department store and independent retail markets. The brands we represent are high fashion, high quality, mid priced and we would like our logo to reflect this.
The audience is major and independent retailers and their respective fashion footwear buyers/business managers. This group are abreast of fashion trends and quite creative, yet commercial, so we imagine the logo will need to be contemporary/corporate and not gimmicky.
Artwork developed will need to be in a format we can use for business cards, stationary, email signatures, website development. The winning designer has a real opportunity to do further work on all these aspects of our corporate identity.
The business will house a range of ladies fashion shoe brands, so we want an elegant, stylish and simple design.
Colours we are keen on are black, white with perhaps a touch of red.
(The red inspiration comes from the image of a red stiletto which may/may not be incorporated into design)
Keep the font simple, bold.
Please do not use any stock images or clip art in the logo.
All original design source files must be supplied. Our printer prefers print ready PDF files with crop marks and 3mm bleed, so the contest winner will be required to supply as requested.