We are a young business that designs, manufactures and delivers clothing for companies, sporting teams and large institutions. Our apparel ranges from corporate wear (shirts, suits, ties, polos) through to sportswear (athletic singlets, shorts, tops etc).
We pride ourselves on offering a superior design service to large, traditional companies that are usually conservative and boring!
We are happy to push the boundaries and be innovative. On top of that we ensure that all our garments and products are top quality and world class.
We see ourselves as very client focussed, offering top customer liaison in the whole process from initial design through to delivery.
"Elite Apparel " refers to our goal of performing at the top of our industry and pioneering fabric and designs in the garment industry.
We're targeting marketing departments, the corporate sector and sporting people. Specifically people with an eye for style, are very image conscious and wary of brands and what they represent.
As a business we would like our customers to be the types who are early adopters
Most of our competitors are large, and old fashioned so we need to stand out and be 'fresher' than them to our audience. At the same time we do not want to look 'futuristic' or tacky in such a way that more prospective conservative customers will shy away...
Our logo should:
- Look professional, to appeal to large corporations yet stylish and sharp enough to appeal to younger people with a 'cool' factor
- Be Modern, Distinctive, Vibrant, Youthful and Original
- Have a touch of sportiness to it, but not be totally sport oriented
- Incorporate usage of the colours Yellow and Black.
- As our name is "Elite" there is freedom to play on being the best, or performing at the highest level as far as graphics goes.
- Example of a 'cool' yet simple logo attached as a very rough idea
- We would be using this logo on company documents as well as clothing labels so ideally it would be sized and simple enough for this type of application.
- Have a cool font
We are quite open to creativity and suggestions.