Hills Institute of Athletic Development
We are a company whose sole focus is on training & developing young athletes. We have our own private training facility, and cater to a wide variety of sports, both team based and individual.
Obviously, our market is young athletes aged 9-18.
Our target audience is mostly parents, and teenaged athletes. The parents are generally the ones who pay our fees, so they are our main target, but we want a logo that appeals to the children and looks cool as well - they, after all, will be wearing it on the T-Shirts.
Logo size - not too big, but not too small. I would like the it to incorporate the name of the company, and then the tagline also - the tagline is
"The Competitive Edge"
Needs to be a text-based logo - I want to stay away from graphics.
Colours - predominantly red & black
Must be able to be easily infused into a web banner, and needs to fit in with the colour scheme at http://www.hillssporttraining.com
Must appeal to both parents and children.