Contest concluso

*** ToughStuff ***

ToughStuff necessitava di un nuovo design di logo e ha lanciato un contest su 99designs.

È stato scelto un vincitore tra 248 design presentati da 52 designer.

248
proposte
52
designer
1
vincitore

Come ToughStuff ha cominciato il suo viaggio per il design di logo

Riassunto

We are a social enterprise whose mission it is to sell very affordable products, that bring economic, social and environmental returns, to low-income consumers in the developing world.

Our vision is to lift millions of people out of poverty through enterprise.

Nome azienda

ToughStuff

Che cosa ti ispira e qual è la visione del design della tua attività?

We are actually looking for a Brand identity.  It is certainly a logo  (and associated artwork) but may be the basis for a branding system.  the logo will illustrate the quality and durability of our products, (solid, tough, reliable, robust, appropriate) which are specifically designed for our target consumer group (very low income people in Africa (but probably later other countries including India)).

The primary audience are end consumers in the developing world (low level of education, mostly non or poorly English-speaking).

The secondary audience are businesses with whom we will be buying and selling, and intermediaries in both the western and developing world (high level of education, mostly English-speaking) (incl. China). For this latter audience we want to communicate credibility, reliability and professionalism.

Our Values
- Honest
- Positive
- Hopeful
- Accountable
- Respectful
- Professional
Our Characteristics
- Adaptive
- Energetic
- Enterprising
- Robust
- Determined
- Focussed
- Innovative

Mi piace

- The quality and durability of the products that are specially designed for a very specific consumer group (e.g. solid, tough).
- Feature the name ToughStuff
- Be visually very distinctive and quickly recognisable also to illiterate people
- Still be effective if in B&W / greyscale
- Optional: logo can include a strapline that illustrates unique selling points:
- Quality, durable products that are yet affordable;Artwork to be delivered in high res photoshop format. We require business cards, letterheads, and compliment slips layout artwork as part of the fulfillment of this contest.  We will need layouts for powerpoint and word too.  Also need hig res versions of each of the 'components' of the artwork. Lets get the logo/image right first then we can finish off with the look of each of these particular items with the winner.

Non voglio

- Resemble a toy company
- Be childish
- Be too Africa-specific (e.g. maps of Africa)

Pacchetto personalizzato

450 US$

Funzioni gratuite

  • Contest aperto
  • Contest veloce (fast track)

Consegnabili

AI
EPS
PDF
PNG
JPG

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