The Great Hall and Conference Center
The Great Hall and Conference Center is a business and social meeting/event space in Germantown, TN, USA. It has an 84 seat mulit-media conference center and up to 8,000 sq.ft. in meeting space.
We are creating a fresh brand identity for the venue, with a distinct personality, starting with this logo.
Elegant, but not stuffy.
Impressive, but friendly.
Beautiful, but approachable.
Dignified, but with a sense of humor.
Traditional, but with an edge.
Entertaining, but responsible.
Business-like, but ready for a party.
Demanding, but of ourselves, not you.
Well-dressed, but makes casual look good.
Valuable, but always a value.
Always looking great. Always ready to dance.
• Corporate Event Planners
• Corporate sales, marketing, communications, training directors
• Area associations (professional, non-profit, local chapters, social)
• Area schools and colleges
• Area churches and synagogues
• Wedding and event planners
This is a conservative, responsible audience. They want their event to be "great" but they expect that whatever can go wrong will go wrong.
They want to have the best event ever, so they need to be assured in every possible way that this venue understands their needs and will deliver 100 times over.
Files less than 1mg that are too small to reproduce for print comps WILL NOT BE CONSIDERED. We MUST have files large enough to show client when printed on 8.5" x 11".
Positioning Statement/Tagline: Great times in Germantown.
The logo needs to accomodate the positioning statement, but must be designed to also stand alone.
"Great" should always take the lead.
While the full name is The Great Hall and Conference Center, the Conference Center should play a secondary role, visually and literally.
The positioning statement – Great times in Germantown. – gives a sense of place and promises and reinforces benefit in that place. It will be used as much as possible in identity and messaging. However, since the name involves a number of words, we will always keep the positioning statement in the picture – just won’t stand it right next to the logo in every shot.