Come Peter Winick ha cominciato il suo viaggio per il design di logo
Thought Leadership Leverage
Hi my name is Peter Winick. I need a logo for Thought Leadership Leverage. I will try and explain what I do and who i do it for.
I work with a variety of authors, thought leaders and gurus primarily in the non fiction/ business category. What I help them do is figure out how to best monetize thier intellectual property. I help them gain the clarity they need to be succesful and than prioritize what needs to happen in order to meet their objectives. Their work is typically represented in a book that has been or will be published, a keynote speech, training solutions, consulting services or a variety of "products"-- dvd's , workbooks, webinars, retreats, etc. They are experts in what they do but are not always clear about how to best go to market with their solutions. They are very smart and some have a degree of fame and cache that is impressive.
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My target audience is potential clients and referall sources, meaning the gurus, publishers of their work or their business partners.
I want a logo that conveys
a) i understand their challenge
b) i'm smart
c) i'm experienced
d) i can help them achieve their goals of making money and spreading their message in a powerful way
I've attached some testimonials to give you a sense of what clients have said about me
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