Our product is a mobile application that allows language learners to be matched with native speakers in real time ("Uber for language learning"). I.e. users go on our platform, specify which language they would like to practice and are immediately matched with a native speaker of that language.
With this product we are targeting "modern adults", i.e. we are NOT targeting young kids or students. However, the adults we are targeting would be open to new/ modern services like Uber/ Tinder/ Instagram, etc. I.e. they would not be very old(-fashioned).
As such, we have a few requirements for the logo:
1) It has to be attractive to our target group of modern adults (target group approx. 20-50years)
2) It has to stand out when you see it on your phone screen as an App logo (it's important that it doesn't get lost on the phone screen, i.e. the colors need to be quite strong)
3) It has to work as a square App logo - this doesn't mean that the whole logo needs to be square (that probably wouldn't look good), but there should be a possibility to make it into a great App logo (i.e. either it's not too long so that we can put it into a nicely colored square for the App logo; or it has an element that we can take and increase in size for a stand-alone version of the logo (e.g. if the logo is just "Lingsta" where the dot of the i is a special element and can then be increased in size to make our full logo; or is there is a symbol before the writing "Lingsta" that can serve as our stand-alone logo in an App logo))
4) It should not contain a speech bubble (this may seem like a smart idea since it's a conversation application but there are already 100 logos out there with speech bubbles)
5) We would love to somehow highlight the "insta" within the company name (Lingsta), e.g. by giving the letters i,n,s,t,a a different color than the L,g or by underlining them or similar.
6) Since "Lingsta" isn't a real word, it's important that it's very legible (e.g. if the "g" is rendered so abstract that it's hard to recognize as a "g" then it gets a bit too confusing).
The logo can of course somehow hint at what we are doing (e.g. by having some element of "language" or "instaneity" or similar); but it could also just be a great logo with no obvious attached meaning (e.g. the logo of Duolingo is just an funny owl - doesn't have anything to do with languages).
Thanks a lot for your work on this!! Super excited to pick a winner :)