The Harvey Summer Camp is the summer program affiliated with The Harvey School in Katonah, NY. Much like the school, the camp encourages exploration and provides opportunities for campers to try new activities, explore passions, and take reasonable risks. The camp has more than 80 course offerings ranging from classes in the fine arts to theater, from ice skating to swimming, and from robotics to nature studies, ensuring that every child will be able to create a summer schedule that will entertain, delight, challenge, every child no matter what their passions or interests are and without hopping from camp to camp. We also partner with a number of local organizations so that campers can explore lacrosse, hockey, robotics, circus arts, and museum studies at a deeper level in week-long intensives. The Harvey Summer Camp is a one-stop-spot for all a child’s summer needs. Campers can tailor their schedules to specific interests and design their summer fun.
The Harvey School, for which the camp is a feeder, serves students in grades 6-12 and caters to the individual student’s academic needs and interests. In addition to required courses, our eight slot rotating schedule allows students to enjoy a wide range of elective studies. Free periods during the day become opportunities for students to seek extra help and to build relationships with their teachers. Students are encouraged to take risks and to explore new areas of study in a nurturing and safe environment. Most importantly, The Harvey School is known for its warm, inclusive, less-pressured environment. It's a haven for engaged students who just want to engage and learn in the pressure-cooker world that we live in.
The camp is a marketing tool and it is often the first impression a young person will have of The Harvey School Brand so whatever we design for camp needs to be consistent with the core values of the School.
We are rolling out a new tagline this year as we reach out to new campers this year: “It is your summer- Imagine it!” '
Our target audience consists of parents of children in grades 1-9 seeking a summer experience that is stimulating, relaxing, fun, and engaging. Note to our designers: if you are not familiar with Katonah, NY, we are nestled in Northern Westchester County, NY - a short 60 minute drive or train ride from NYC. It is a sweet, bucolic town and we are located on 125 acres a stones throw from a big city. As such, many of our families work and play in New York City. They are typically discriminating, demanding, and dedicated to getting the best for themselves and their children. They are often wealthy (although we appeal to some of the smaller towns in our area which are a little less entitled). Additionally, they have the best of the best at their fingertips and the competition in our area is fierce. We are thoughtful about what we offer our campers and families so that we will be providing the latest cutting edge offerings but without losing our core values of fun and engaging.