We are a small full service cut and sew workroom that specializes in CUSTOM production. We make custom cushions, bolsters, bed runners, pillows, & drapes (indoor OR outdoor) for high end residential buyers as well as boutique hotels and clubs.
We developed a first-of-its-kind interactive web-based system for interior design professionals & hospitality buyers to design new projects, get cost estimates & easily place and track orders. This wholesale-only system has 1,000's of upholstery, drapery & outdoor fabrics available for viewing and selecting. We also accept customer owned material.
We feel like we really need to improve our logo & make it look very upscale & hopefully be as recognizable as possible. The logo needs to be something that would be seen in an ad in Architecture Digest or Interior Design magazine.
Once we select a logo that seems to work, we are going to begin a major redesign of the look & feel and add functionality to the site prior to the show. The color(s) used in the logo will then be used as we add new site elements.
It would be great to find a designer that we recognize "gets it" & then work with that person in developing icons for the fabric portion of the tool, as well as other branding related projects for this site & many others that we own & promote like http://www.cushionsource.com
To view the existing site, go to http://www.DesignACushion.com
Interior Design Professionals, Hotel/Resort buyers, Architectural Firms, Casinos/Clubs, Restaurants, Healthcare Facilities, Cruise Ship Lines - basically the decor and design decision makers for these types of companies.
We are very excited about this tool. We've done "test marketing" with some long time customers who've given us valuable feedback. We are confident that the tool/service will be well received by our target market of interior design professionals and commercial buyers. We will have a booth at the HD Boutique show in Miami next month. Big time exposure to over 4000 attendees from half a dozen countries.
Our sense of these individuals is that they will not take us serious if our branding looks amateur. We want our look to excite them as much as we know that our tool and our service will do once they do business with us.
Our audience receives publications from http://www.interiordesign.net, goes to trade shows like http://www.hdboutique.com & http://www.neocon.com and are members of http://www.asid.org ... these are just some examples.
Examples of target customers:
We believe we really need to improve our logo and make it look very upscale and hopefully be as recognizable as possible. The logo needs to be something that would be seen in an ad in Architecture Digest or Interior Design magazine.
An icon, color, font ... all need to mirror a professional organization. By the way, we really DO NOT like the tag line under our current logo but it does succinctly describe our service. The current font of the tagline is terrible!
We would like to see if the ".com" can be incorporated into the logo since we really want to drive traffic to the site. But the main objective is to really brand "Design A Cushion" into their memory. We are making miniature throw pillows to hand out in place of business cards. These will have "ribbons" or labels sewn in that will have the logo stitched on them almost like embroidery. So keep that in mind. But DO NOT impose any limitations on the design based on that requirement. It is not strategic or important long term.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo. This seems like a no brainer but saw it on the example and felt the need to include the statement just in case.