Somewhat informal (kind of middle ground between casual and stodgy), yet very professional, not too loud. Not formal, uptight, or academic, but definitely walking the professional line. But a safe, fun place to get educated and really feel connected and feel like the student is getting their BUSINESS BUILDING needs met.
company name: Let's create the acronym of BBU, but put Business Building University in the logo somewhere.
colors: these are just suggestions - royal blue or lighter (not dark blue or baby blue), gold, turquoise, greens, yellows.
Words only - type treatment
Can add some symbols or shapes, but no actual images like a person or a school or a book, etc