Grupo TorreSur, loosly translated as "The South or Southern Tower Group" is a new company that has acquired a large portfolio of cellular telephone towers in Brazil. Eventually, the company will own towers throughout South America. The company was founded by Tower industry veterans from the United States. Grupo TorreSur will operate the towers and lease space on them to the various cell phone providers in the region. Companies that we do business with include cell phone providers, banks and venture capital firms - we do not sell to the public and only need to have brand recognition within the wireless and telecommunications industries. The brand we are looking for will exude integrity and class, and show a company that has very strong financial capabilities. It is a brand that we want people to have confidence in. There are several publicly traded companies that have brands in this space. They include American Tower (AMT), SBA Communications (SBAC) and Crown Castle International (CCI).
Cell phone companies, financial institutions, investors and engineering firms. Audience will speak either English, Spanish or Portuguese.
The corporate card should have English on the front and Spanish on the back. The cards for our Brasilian subsidiary will have to have Portuguese on the primary side and English on the back.