We are a newly established, privately owned veterinary clinical laboratory in New York. The primary function of the lab is to run blood and tissue samples from a variety of domestic animals, primarily dogs and cats, which are sent in from the animal hospitals which employ our services. Our differentiators are superior, personalized service, accuracy, faster results and better value. Our direct competitors are very large, very corporate entities with highly recognizable branding, who have lost that personal touch. The majority of the veterinary industry is very “warm and fuzzy”, however we would like the logo to have a corporate edge and not appear too “hokey “. We are looking for a variety of designs from which to choose, both with AND without the image of a bloodhound. Most importantly it must be memorable and resonate with our clients.
Our customers are privately owned animal hospitals and veterinarians
Must be MEMORABLE- Unique, clean, bold design
No paw prints please- this is very overdone in this industry
Think brand recognition from a distance-this logo will be painted on our courier fleet vehicles, lab boxes, uniforms, scrubs, lab coats, pens, trade shows, etc. The logo should represent our ability to get the doctors the answers they are seeking and inspire trust and confidence.