Our audience is current or aspiring military veteran entrepreneurs who are using the skills they learned in the military to start and run small businesses. A significant number become franchise operators, since that provides a clear step-by-step plan. They are used to using checklists, talking calculated risks, being bold and have determination and grit.
Unfortunately, many of the government resources available to them through the Veteran's Administration and Small Business Administration are confusing and not very good. They want clear, actionable information...checklists...how-to examples...success stories...specialized, industry-specific knowledge.
They don't like "fluff" or theoretical information, but straight to the point, bottom line analysis and answers.
The age range is from 25 to 55 (average around 38) and the male/female ratio is about 75/25.
Our target market is divided into 2 key groups:
(1) The aspiring military veteran entrepreneur that needs guidance, inspiration, a basic step-by-step game plan and confusing government information distilled into key action steps.
(2) The current military veteran entrepreneur that has achieved a decent level of success, but has gotten stuck and is looking for help, coaching and guidance to take his or her business to the next level.