"Game, Set, Cash" is an exciting start-up that allows people playing video games on popular consoles (Playstation, Xbox) to compete against each other for cash. This is the ultimate "put your money where your mouth is" for gamers, where talking smack is for little kids and putting your cash on the line is for the big boys.
The audience is video gamers who have internet connections and enjoy gambling. The average video gamer is 35 years old and has been playing video games for 12 years, and the average person who purchases video games is 39 years old. The market is 60% male and 40% female.
They also probably have an affinity for sports and gambling.
We're looking for creativity here as we are going to provide daily and detailed feedback.
Game, Set, Cash is a play on the "Game, Set, Match" phrase coming from tennis and other racquet sports. It signifies the end of the competition, and should be music to the ears of any winner.
We are open to different color schemes and don't have any pre-conceived ideas as to what shapes or ideas the logo might incorporate.
Communicating legitimacy is important, as we will be handling financial transactions for participants.
As gamers usually have short attention spans and are used to looking at very sleek, high-end graphic, this logo needs to have some pop and stand up to the high quality imagery of today's games.
The key allure to our visitor is "win money!"