Come Purple Rhino ha cominciato il suo viaggio per il design di logo
Purple Rhino Promotions
I've owned PRP for 13 years, and I'm still quite young ! Ive had the same old Purple Rhino but now feel he needs a complete image change, a change of appearance a more funkier look but we don't want to look like a one man band, we want to look BIG and professional but just with a funky logo ! We are a Promotional Branded Merchandise Company, our clients range from very large blue chip companies to the small one man band customers who want us to brand and print their company details/logos onto Mugs, Pens, Mousemats, Coasters, Umbrellas, Post it notes, calendars etc... we also print and embroider onto promotional clothing, T.shirts, Sweatshirts, Caps, Polo's, uniforms etc....
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Our market is very, very competitive so although our price has to be good, we have to have a logo that stands out from the crowd and people remember us, our Rhino has to stick in peoples heads ! We want to target Advertising, Recruitment companies, people that want their branded name to be advertised onto Umbrellas, Mugs etc... , companies that spend alot on advertising on promo stuff.
Attached is the Rhino we currently have, I feel he looks childish now. My thoughts were perhaps a design of the Rhino charging with four legs but one front leg bent with his hoof looking like its charging with a puff of dust coming back up behind his hoof, head down with maybe puff of steam from his nostrils but not too scary looking ! He can be sat up, stood up, balancing, leaning against something, maybe wearing a t.shirt, I'm not fussed, you can put a waistcoat on him, sunglasses whatever but I just want people to remember THE Purple Rhino - maybe make his belly look big ?! He has to be Purple (mid purples, not mauve), and I love Magenta and Lime Green maybe for the writing - we are known as Purple Rhino Promotions. Our website is currently being done http://www.purplerhino.co.uk We are re-branding our business cards and headed paper so any ideas would be fab ! No more than a 3 colour print. I want to own the copyright of the logo - try not to use stock photos as I won't legally own the design. Can I have him in a pdf/ai/jpeg and any other formats I might need to make him larger or smaller ? I WILL LEAVE THIS ONE UPTO THE EXPERTS OUT THERE ! HAVE FUN !!