Need a logo for a new company I'm forming. The name of the company is Aquastar Filters. We are a distributor of water filters. The obvious ideas for logo include water droplets, etc., but I'm not stuck on that, necessarily.
Another visual concept that might work for the logo would be an abstracted depiction of particles passing through a membrane/filter, with more on one side than the other, depicting that the filter is holding back some particles. Obviously, it should not be highly detailed, but that might be an option to think about.
I like very clean, simple designs - no gradients, etc. Logo must "work" in a one-color format if reduced very small. The word "filters" can be smaller in size than the word "aquastar". The name of the company is more important. I particularly like designs like this - very simple, iconified logotypes:http://99designs.com/contests/14794/entries/1098393