Part of the logo should be a clear symbol/emblem NOT based on typography, eg NO "wb"!
The emblem/symbol should be strong and stand out in it's own right. I prefer clear and bold (as opposed to intricate); brands like NIKE, APPLE, and WINDOWS come to mind... I would like to have a modern looking logo which doesn't date too quickly. Make it the shape of a beetle (car or insect) or something else... I do NOT want a generic emblem, which could as well sell insurance or a law firm!
The final logo should be either square or horizontal; vertical logos take up too much room on a web site.
please read bottom of 'brief overview' 1st.
If you are using gradients or reflection/lighting effects please include a second version in flat colours (better contrast makes them easier to resize to very small). I do NOT want an upside-down reflection which became so fashionable with the Apple iPhone (I believe this is being over used and has dated already)!
I would like to repeat the typeface in some web graphics like buttons. Hence with final version I will require the font name and a download link. I prefer something affordable (~$25 max., better free, WINDOWS format).
The final logo
1. header for web site pages (= psd file)
2. for print advertising (an .ai or 300+dpi pdf file)
3. important: (part of) the logo as a 16x16 pixel favicon (please supply in your final version)