This events agency needs a logo that expresses how energetic/ creative and dynamic it is. It needs to appeal to a range of potential clients including both corporate and cutting edge. The logo/identity will extend throughout all marketing material/ website etc so needs to be attention grabbing without being too complex. The logo should be clean with the ability to become more within areas like the website.
I need a logo that can either be just the name as a standalone entity or a iconic logo to represent Wired Events. I would like to see how it can be developed to move into business cards/ etc so a logo that has a strong identity and room for growth.
Wired Events - has been set up in London to compete against a lot of other ordinary and stale events agencies. We are trying to waken up the market place by positioning ourselves as a young, vibrant and energetic company that knows how to make ideas come to life. We want our passion to be palpable.
We are using the word Wired to pull together concepts of being connected/ pulsing with ideas and passion/ creating an afterglow with our events.
Looking at straplines at the moment - possibly the following: Events and Communications that Connect People
Feedback will be rated as below:
1 star - wrong direction
2 star - some elements I like
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - made the final cut!
Colour: nothing dull or subdued - I love bright greens/ pinks that can work on a white background but also pop on a dark grey background. Also logo has to work as B&W for faxes etc
Font: modern/ not flouncy
Movement/ Imagery: needs to work as strong stand alone logo but have the ability to become fluid and lend itself to movement on the website. We love the effect that a slow shutter speed creates or a sound equalizer or even the abstract floral/ paint style patterns. Something impactful and modern that flows
Title: Not worried about using Events in the logo it can work as a sub title or not at all.