Come Eric Kupsky ha cominciato il suo viaggio per il design di logo
Integrated Cost Reduction LLC
We help companies reduce costs in a big way. Our focus is IMPACT. Our objective is to save MAJOR money for companies, and we strive to capture cost savings that are "real", which companies can actually remove from operating budgets and that actually impact a company's bottom line. Common ways to save money are to negotiate better deals with suppliers, competition for company requirements, changes to company business processes and sometimes changes to headcount (people). We work with major corporations, sometimes in the Fortune 500, and with the top executives in these organizations. It is important to convey a very professional and conservative culture. The company is small and entreprenurial, and in the past years has been very successful working with a small set of clients acquired through prevoius work and relationships. It was never necessary before to "brand" the company, or make a "formal" identity. Now it is vital to do so in order to grow the business. We work world-wide, heavily in the United States but most heavily of late in Europe. We are a very international company. The "Integrated" in our name indicates a key differentiator, we work closely in a client's organization so that the savings strategies we create are implemented - INTEGRATED into a company so that the results are captured and sustained for the long-term.
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We work heavily in the Pharmaceutical market, but actually have and can work for any type of company, non-for-profit organization, educational institute, etc. Any group that spends money with suppliers is a potential target. We have worked with some of the largest companies in the world, down to companies with 50-100 people. However, large pharmaceutical companies are our mainstay for business. The audience in these companies are top executives, including CEO, Presidents, etc. The audience also includes mid-level management people such as Finance and Purchasing.
I need a logo / identify to use immediately for stationary and in the short-term for a website and marketing materials. I do not want anything flamboyant or extravagant. The identify needs to be "clean", very professional and conservative. I have long, long term plans for the company and expect to generate a significant number of projects including a website and a large variety of marketing materials. Therefore, it is critical to have the identify/logo established and have something that I am happy with so that it can be used forever for the company.
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