I am an Australian business woman Having recently moved her from America where I ran a successful jewelry company called The Bauble Nest. see http://www.thebaublenest.blogspot.com. I am now launching a new business here called "Zjoosh".
Zjoosh is a new and unique Australian retail concept targeting women between the ages of 35 to 65. Zjoosh sells a large range of affordable fashion jewelry and accessories alongside a small range of quality core capsule wardrobe pieces. The idea is that a quality simple, yet stylish base wardrobe can be made brave and unique with statement jewellery at a low cost. Looks can be interchanged easily bringing a unique personality to your overall look.
Zjoosh does not consider itself a clothing business, it is essentially a jewelry and accessories business which understands that women appreciate being shown how to "layer" interesting pieces over basic clothing items with confidence. The clothes are the base and the jewels are the ZJOOSH!
The defintion of the word "Zjoosh" is to: tweak, finesse or improve something. This word perfectly encapsulates what my business aims to do. You begin with a base and then "you Zjoosh". Effectively you "decorate yourself".
Zjoosh is run by women FOR women. It understands the joy of getting dressed and Zjooshing an outfit to become unique. It encourages women to use their "fashion voice" to express themselves.