gbuxtonN ha ottenuto il suo nuovo design della categoria altri design di libro e rivista lanciando un contest:
Youthful & professional magazine template for a Primary School
Dai un'occhiata al contest di gbuxtonN nella categoria Altri design di libro e rivista
Il brief di design
We’re a Lutheran (Christian) primary school in semi-rural South Australia. We teach students aged 3-13 and are an IB World School (http://www.ibo.org/). As an IB school we teach using an inquiry learning approach across all learning areas. Our classroom teachers are supported by specialist teachers in Japanese, Physical Education, Science & Technology and Performing Arts. In our region we are in competition with our local public school and several other local Lutheran schools. Our main competitive advantages are our academic rigour, excellent facilities and breadth of opportunities. We see ourselves as the elite primary school in our area. Our fees can be a negative for some families which is difficult as we want to look prestigious but not out of reach. Our main clientele and target audience for advertising are parents aged 25-35 with children aged 0-10, with a particular focus on the mother’s perspective as feedback indicates they are generally responsible for choosing the school their child attends. Our region is about to change significantly with one competitor becoming an R-12 school leaving us as the main independent primary school in the area. We want to capitalise on this by emphasising that we are a primary school for kids not teenagers. To that end we want this design to look youthful and playful, however still not too ‘kiddy’ or ‘cartoony’ as we do still value our academic integrity.
Qual è la tua visione?
We'd like you to design a magazine template for a 16pp A4 landscape document. This will be our school prospectus which will be given to all prospective parents upon their first interaction with the school. As such, it will focus more on images and brief information rather than in-depth content. It needs to complement our school logo which is attached but should not match it. (We are trying to move away from the rigid, corporate look but are finding it difficult to balance this with our logo which is quite angular.) A key part of the template will be a visual/typographic design for our 3 key identity words: “Discover, Believe, Flourish”. We would like these words to be presented visually in a way that could be recreated throughout this document (and others) and around our school in various ways, with an emphasis at times on one word which may be highlighted or enlarged. I’ve attached an example of this from another school to show what we mean (ours can’t look too similar to this though as they are a school in our network). We are not necessarily committed to a particular colour/font/style for these words and they don’t all have to be the exact same style if you think some diversity will help. We would love you to be creative here so long as the words can be easily read from a distance. Design should include: 1. Front & back covers (both with photos on them, the front page mostly being a photo with title, the back having some more information such as contact info etc. and the identity words included). 2. 14 internal pages with a mix on double page spreads and individual page formats 3. Templates should focus on including space for large photos as the main emphasis, though 1-2 pages will have more text on them than others. I have attached an example of another school’s prospectus that is a similar type of thing to what we hope to end up with (though ideally the style of ours might be slightly more youthful). We like this one particularly in terms of the emphasis on photos and minimal text. Our school colours are Blue, White and Gold, with Navy blue being the predominant theme in our logo and school documents. The gold is more of a flourish/slither to add an extra dimension rather than a bold feature colour. Our uniform does use a light blue as well which could feature in the document but the emphasis should be more on the navy blue. If you would like more early feedback on your concept, please feel free to upload anything you've done, even if it's just 1 spread and we will be happy to give feedback quickly so you can refine as you work. If you would like more direction with colours, please see the CMYK details below for colours we currently use but know that we are very flexible with most of these: School logo: C=100, M=65, Y=0, K=31 Gold: C=1, M=24, Y=200, K=0 Navy uniforms: C=90, M=73, Y=56, K=67 Light blue on polo shirts: C=47, M=18, Y=0, K=0 Light blue dresses: C=27, M=7, Y=0, K=0 The school logo needs to stay the same colour and the gold should stay pretty close to this shade but the light blue and use of any other darker blues can be flexible so please don't feel restricted by the shades listed above, hopefully it gives you a good starting point though. I have attached the source file of our school logo for you to use and some images of our school uniform so you can see how the colours are used currently. Somewhere in the document we will include the IB World Logo as we are an IB school and the Lutheran Education Australia logo as we are part of this system. These source files are also attached. We will add our own text and photos in at a later date but stock images and placeholder text with fonts would be fantastic if possible.
Il brief di design
Have fun with it and please be creative and diverse in your entries, especially at the beginning as we are still refining our vision. We will supply feedback to all entries. Final designs must have very organized layers in InDesign and PS/Illustrator to ensure we can easily tweak as we see fit after the contest.
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