Wilwood currently manufacturer’s red-, black- or silver-colored calipers. These are Wilwood’s standard colors. However, Wilwood has the ability to color-match their brake calipers to any color. We would like to build an advertising campaign around that capability.
For years, car enthusiasts have gone to great lengths to customize their vehicles to fit their personality; whether it’s exterior, interior or both.
We now have the ability to expand their personalization even further to the brake calipers, allowing for that extra customization that allows them stand out.
The emphasis should be on conveying the diversity of colors through a fun design while maintaining Wilwood’s dedication to quality and excellence. Consumers will still receive a product of the highest quality, just with some color personalization.
Wilwood now provides a color for every personality. No matter what, we can match the exact color that you love in a fast, easy process.
We will provide one standard brake kit digital file. We will look to you to create a spectrum of colors to use in the ad, conveying our ability to create any color. We will also provide vehicle examples to use which should also give you an idea of the demographic we are trying to target.
With all concepts, please be sure to include the footer graphic (also included) as well as a spectrum of caliper colors. This will ensure that the reader understands the diversity of colors we can create