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Iomega is an industry leader in digital storage with a powerful brand. Iomega provides hard drives, network storage, and multimedia solutions for consumers and businesses that are stylish, reliable, and easy-to-use.
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Gamers, young people and students who need to take their media everywhere, plus save games and cheats on their hard drives
We are looking for a design for a new portable hard drive that is gamer cool, has a young vibe, compact, portable, and user friendly. The drive should be attractive and be able to easily slip in a laptop bag or backpack. Drives are for PC and Mac users, so design styles can vary.
Although focus is on the design that will be applied to the drive through a pad print process, you may also consider etching or other treatments as well. In addition, consideration should be given to the durable aspect of the drive, as it can be designed with a “drop band” or without one.
Deliverables: concept view of hard drive graphic design in full color showing top, sides and bottom of drive.