BlueFit is a facility management company and is laucnhing a premium swim school brand located in its large aquatic centres. The brand needs to be modern, clean and stylish as well as fun and asthetically pleasing! I want this brand to be the best swim school brand in the market!
Parents in the local community, members of our health clubs, patrons at our centres
I need to create a mascot for the brand. This will be a blue whale, our brand colour is cyan 100% however it is not a requirement for the whale to be this colour, i would rather its a lighter blue colour. I want this mascot to be really cute and fun looking.
Once you create the mascot i want atleast 5 different versions of him.
one Hero image and then the others need to be playful within a pool/water enironment.
When you use this whale it would be great if you could try and give him accessories in the different illustrations of him that have some colour to them- this not an essential, just an idea!
In addition to this i would like some other bright and colourful characters that are simple and modern to use along side this mascot. Fish, star fish, crabs, frogs, octopus, sea hourse seals etc...any sea creatures that you feel are appropriate. They each need to have a different colour associated with them. I want atleast 5
I don't want the illustrations to look flat, i really want them to look like they will come off the page!
My attachment is just a guide, please don't feel confined by this, i just collected some images i liked- i'm not a designer so i want you to do what you feel would look good!