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Amphora Wine Group, Just a Dash
I am the Administrative Executive for Amphora Wine Group who is young and enthusiastic. Amphora Wine Group is a relatively small company and I assist with the sales and marketing within the company. I am trying to generate a new wine label to hit the middle price point for wine that is creative, eye catching and appealing to a global market.
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The target audience is quite broad as we are trying to target a global market from all age groups.
We are looking at a wine label that best represents the name, 'Just a dash'. I am happy for you to be free with your creative flare, creating a design that is eye catching and stand's out on the shelf in bottle shops, appealing to a global market, keeping in mind that this label is to hit the middle price point for wine.
The label will need to have a front and back label, size needs to be roughly 80mm x 100mm and needs to consist of slight colour variations for different wine varieties, for example Shiraz - red, Cabernet - blue etc.