Come Martin Källström ha cominciato il suo viaggio per il design di altro graphic design
I'm the CEO of Twingly, a Swedish Internet startup consisting of 10 people having a great time meeting the challenge of taking our company from infancy to profitability.
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Target audience is existing Twingly users that are familiar with our brand. The result shouldn't stray from our existing look and feel in order to captivate that audience.
Twingly is a blog and microblog search engine that can be found at Twingly.com. Later this fall we are looking to create a URL shortener service as part of a much larger project. The name and url of the URL shortener will be "tw.ly", and we need a logotype for that purpose.
Since the purpose of the service will be to compress URLs and the name in itself is a compressed version of our brand, the idea is to simply create a folded/shortened version of our existing logotype and use it as logotype.