We are a new website that delivers education and training to small and medium sized retailers. Our fundamental aim is to help retailers improve their business operations and ultimately their profitability. We do this by offering products and services that have worked for other successful retailers, and by providing expertise from our founder, Peter Lonsdale, a 30 year retail veteran - he knows what works and how to make profits in this competitive business.
We need the ecover to look like a serious document that will help new retailers improve their plans and avoid deadly mistakes that can kill their business in the first or second year of operations.
Small to medium sized retailers whose gross revenue is between $500K to $50M. These people are hard working and want their business to be a success so that they can reach their ultimate goal of financial security.
We need an ecover for a Free Special Report being offered on our website. The ecover title is:
"Seven Deadly Mistakes Retailers Make And The Key Actions You Can Take To Avoid Them."
We want them to have the feeling that this is a credible report with valuable information in it, that can help them improve their profits.