A poster for an established contemporary women's fashion label in Southeast Asia, measuring 80cm X 120cm (portrait) to be used in retail area (shop-in-shop). Convey the image and feel of the brand by only using the logo and your own visual elements without pictures of clothing.
Please find logo here: http://rcpt.yousendit.com/647459500…e4c6de0fb2 .
Our website (coming soon): http://www.vesperine.com .
The poster will have no pictures of clothing, or any information whatsoever, just the logo and whatever you add or develop upon it. Yes, you may tinker with the logo, but please keep in mind that a logo's original form should be respected.
Final selection will be required as vector file pdf or AI, and image file pdf or JPEG, all CMYK.
- From the image on the website, you'll have an idea what the keywords are: minimalist, black, modern, tadao ando, modern architecture, japanese tech, costumenational.com , jilsander.com, yohji yamamoto, rick owens, calvin klein, helmut lang, off center, tech noir, lots of negative space!, clean, gunmetal grey, cold, austere, zen, bladerunner, purity.
Overdesigned, huge logo, logos all over the place, overly feminine elements, lack of negative space, cheesy photoshop/illustrator effects, breaking apart of logo, not doing research or getting the feel of the labels i mentioned above.