Ever since I graduated from the University of Texas at Austin I have always dreamed of going back one day to open up a restaurant and bar. But instead, I worked for 6 years at a job I hated, but for some reason was unable to quit.
Then, a few months ago, it hit me... I am in complete control of my life.
I can do anything and live anywhere. Life is too short to not enjoy what you do for a living especially if you have a dream that you'd like to pursue.
So I mulled that thought over for a couple of weeks and then said fuck it and quit. I am pursuing my dream of opening up a sausage house and beer garden in what I believe to be the greatest city on the planet and couldn't be happier.
So now that you know how I got here, let me tell you who I am. Hopefully this will help you with ideas for the logo...
I am a 28 year old white male and have an english bulldog named miss pickles. I was born in California but my heart has always been in Texas. I love drinking whiskey and smoking cigars. Cooking is probably my greatest passion. I also love women, and am working towards a daily yoga and meditation practice. I think Ayn Rand is a genius. I am a registered libertarian, own lots of guns and enjoy arguing about politics. I love America and American history. I do my best to never lie and try to always be conscience of the present moment... I want this logo and my restaurant to embody who I am
I wish I had some more money to throw the winner for this but as I said I quit my job and actually need to start raising cash myself, but I'll tell you what...
If I select your logo, and meet or beat my projected first year numbers, I will send you a check for another $150... you have my word
Texans & Americans... I am basically selling a variety of sausages (I currently plan to have about 30), beer (about 40 on tap) and the best god damn fries you ever put in your mouth... that's it. The reality is my audience is just about everyone since I am selling a culinary staple. Nearly every country in the world has their own brand of sausage & beer and just about anyone with taste buds likes the way they taste... so my audience is basically, any one with taste buds that either lives in the United States, Texas, or the rest of the world... Please let me know if you'd like to invest ;)
What I want is a logo that is representative of; my core values, the restaurant's design and the quality and characteristics of the food that we serve.
The space will be designed in the spirit of a Bavarian beer hall but with a slightly more modern look and feel. Think dark woods, concrete, steel, glass and exposed brick but with wood being the primary design aesthetic. I want it to be very masculine and clean. I am kind of envisioning the name written in lowercase "bratsnbrews" with maybe those two dots over one of the vowels to make it look like an actual German word instead of something I made up. Design is not my forte (obviously) which is why I hired you. So, while I encourage you to use your imagination with the clues I have given you above, if you are feeling something completely different, go for it. The worst I'll do is tell you no... I promise.