Poster Design for Dartmouth Business School Sustainability Conference!

Tuck School of Business at Dartmouth College

Tuck is the graduate business school of Dartmouth College which is a U.S. university located in Hanover, New Hampshire. Tuck's flagship program is the two-year MBA program.

I am a second year student at Tuck and am organizing the university's Business and Society Conference. The conference focuses on issues that lie on the intersection of business and society (ie. healthcare, education, environmental sustainability, etc.).

I want to design a poster for the Business and Society Conference (BSC).

Below you will find some background on the conference as well as more specific guidelines on how the poster should be designed:

BACKGROUND

The BSC is a national conference organized by the Tuck School of Business every year. The conference is organized by students with support from faculty and staff. The BSC consists of a series of lectures, question and answer sessions and workshops on various issues related to business and social topics.

The audience for this conference will be current and prospective business school students, executives and Dartmouth faculty and staff. The poster will be used to advertise the event internally and externally so it will be the most important marketing piece of the conference.

The theme for this year's conference is:

"Carrots or Sticks - Using Incentives to Drive Positive Change".

The individual sessions will focus on ways in which business and community leaders can use incentives to foster positive change. For example, one of our sessions will talk about how businesses can guide customers and suppliers to use materials that are less detrimental to the environment. Sessions will focus on the following topics:

Healthcare
Education
Environment
Clean Energy
Conscious Change

For more information you can visit the conference homepage http://www.tuckbsc.org/

GUIDELINES

The poster should be a powerful, highly visual and memorable message around the theme (incentives, business and society, etc.). The poster should be thought provoking and engaging. It should remain readable and impactful when it is scaled up or down.

The poster should also include the Tuck Business and Society logo (attached).

Attached are some examples of posters we have used in the past.

*Please do not use stock images in this contest*

This logo will be used by a university and will be published on the web. As a result, please be mindful of how you design the poster. We cannot use any kind of offensive language or pictures. The logo should look professional and appealing.