Create a postcard that will reach inner-city youth!

All Stars Project

We transform the lives of youth and poor communities using the developmental power of performance, in partnership with caring adults. The Development School for Youth is a leadership-training program for young people between the ages of 16 and 21 that focuses on development. Every year, nearly 400 students, recruited from high schools across Chicago are accepted into the Development School's program on the basis of their desire to be leaders. The program partners with corporate professionals and nearly 50 major corporations in Chicago to provide training experiences for the students and summer internships for the DSY graduates

I need a postcard to hand out to young people (age 16-21), who we meet on the bus, train, and on the street. The only requirement to be part of the DSY program is that young people are 16-21; we do not care about GPA, if someone has graduated, or how well someone is doing. Our DSY program is all about professionalism and providing a quality developmental afterschool experience for our young people.

We have a full-page flyer we use at school outreach and this postcard will be something we have on hand to give to youth we meet outside of the office and planned events.

This postcard will not be used for mailings, so there is no need to leave space for address or stamp.

Even though we are advertising to youth, I would like the postcard to look sophisticated and professional, with a pretty minimalistic design, so the information stands out.

If you look at the samples of some of our event materials (attached), you will get a feel for the color schemes and branding that we use.

The DSY logo (attached, in purple) needs to be included, but I do not want the main color scheme to be purple. A light-colored background would be preferable, with darker text.

I've included a number of photos of our young people. Please choose 1-2 for the front of the postcard and 1-2 for the back of the postcard. If you feel more or less photos would work better for your design, I am open to that. Please try to incorporate the photo 'Cheering w plaques'.

Text to include on front of card (does not need to be grouped as one text block):

Youth leaders needed! Partner with the business leaders of Chicago and learn to perform as a young professional. We offer weekly corporate workshops and paid summer internships. Apply for the Development School for Youth today!

Text to include on back of card (Contact information should be grouped as one text block):

Apply online at http://www.allstars.org

For more information, please contact Meghan Coen, DSY Program Manager
mcoen@allstars.org
Office: 312-994-3105
Fax: 312-360-1660

All Stars Project of Chicago
53 W Jackson, Suite 1135
Chicago, IL 60604