We need a document, either a rack card, bi-fold or similar that we can distribute prior to our soft opening that educates the customer about what we offer, why we're different and our location. We'd like to hand them out to neighboring businesses, schools, grocery stores, etc., but also give them to our customers as they come through to let them know what we're about, or what products they are receiving as they get their car washed.
This initial round of brochures can't be time specific to a promotion, and we'd likely staple coupons, etc. to it.
As long as the message is send, the designer can be as creative as they want. The menu items should be included and we want to promote the purchase of the "Pit Pass" as much as possible. This is a special plan where the customer gets unlimited carwashes for a flag monthly fee. We are also selling these on our website, so we need to push customers to that as well.