We want a tri fold mailer. 15x7 inches.
This piece will be mailed to our former newspaper subscribers who have recently stopped their subscriptions. It is a win back campaign where we offer them a reduced price if they come back as subscribers. The reduced price is $1/week and the sign up options are 26 weeks/$26 for Sunday and 28 weeks/$28 for Everyday.
We want our customers to know that we miss them and also that they are missing out on our new digital package and PE Perks. PE Perks is our new deals program for subscribers.
Basically they get coupon codes for $off local businesses. It's kind of like living social but instead of paying for something you just get the code from us and you go to the store and purchase whatever you want with the discount.
The bottom should have a detachable form for the person to mail back to us with their name, address, phone number, email address, credit card account/exp date and signature.
We want to focus on the fact that while there is national news sources, you won't get the great local news The Press-Enterprise provides. We bring our subscribers local sports, local government coverage, local watchdog journalism and other local topics that you just won't see covered in national news but that matters to our community.