Over the years we have developed a consistent brand font & colour palette. Our brand font is Avenir and all design work must be completed in this font. Our colour palette has been created to incorporate both the spa & beauty sides of the company to ensure consistency across the business. All aspects of design work must adhere to the colours in the brand colour guide including graphic background & text.
Our target audience is very wide. We target mostly women aged 18-65 but our design work should not completely exclude males. Our service is designed for people who are time starved and require beauty & spa treatments to enhance their lifestyle. Our market is Scotland – nationally and we are located in shopping centres so our demographic are destination shoppers with disposable income. We look to promote our monthly offers to customers that want to treat themselves at an affordable price for a limited time only.
Requirements – Postcard Style & Images
We require artwork for our monthly spa promotion. We will be promoting treatments in summer under the tagline ‘Glow from Head to Toe’. Our treatments this month aim to give you glowing skin in time for summer. Our monthly promotions are created in addition to our main treatment menu, they are at a lower price point to allow customers to try new treatments & treat themselves to something additional than their regular beauty or spa treatments. The postcard must be relaxing but must also demonstrate our ‘fun’ accessible nature as a brand. The postcard must be in A6 size.
The graphic should be bright & eye-catching as summer glow is our theme of the month. The package includes a facial brightening treatment & body exfoliation which are key summer treatments for glowing skin. The package is designed to leave the body feeling refreshed and look in healthy condition for warmer months when we wear less clothing and reveal more skin.
Attached is an image that we would like featured on the postcard. We have also attached previous monthly promotional artworks which give you an idea of the look and feel that we try to achieve.
The postcard graphic should not be too brash as our main aim is to sell happiness & well-being experiences related to the body and looking good. Our brand style is simple, elegant and tasteful.