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Cibo e Bevande

We sell freshly squeezed juices, smoothies, wraps and bowls under the evergreen brand. all freshly prepared in front of the customer. We cater for nutrition-conscious people as well as gourmets. Depending on the product, our target group ranges from 12 to 65. with the juices, we want to appeal to health-conscious people, especially during the cold season, as our juices are very rich in vitamins and strengthen the immune system.

We want to bring our freshly squeezed juices into the customer focus by offering each of our 6 juices alternately in the 0.3 litre size at a sensational price of just €2.95. For our campaign, we need a modern, expressive poster in DIN A1 portrait format, with which we can familiarise people with juice as a source of vitamins during the cold season and also make it attractive to young people. The 6 juices (the information is for visualisation purposes only, the juices should not be named or described in terms of content, only illustrated) are 1) Strawberry Miracle = juice made from strawberries, banana and apple 2) Ginger Orange = juice made from ginger, orange and carrot 3) Green Guru = juice made from spinach, cucumber, ginger and apple 4) Exotic Pitaya = juice made from dragon fruit, orange, lemon and apple 5) Sunny Mint = juice made from mint, orange, lemon and apple 6) Raspberry Dream = juice made from raspberries, pineapple, peach and apple All juices should be visualised without names and contents. Advertising message 1. headline: Juice Vibes (should stand out in the layout and be placed in the centre, surrounded by the 6 juices in the transparent, natural-looking cup (clear cup) without logo - subline in small below: Our best juices - your vitamin kick! 2. juice of the week 0,3L (shown small) only 2,95€ (price must be communicated dominantly and large, as it is very favourable) 3. test a new juice every week - ask for the juice of the week! 4. the reference to the promotion period ‘Only valid in January and February - exclusive in your branch’ should be displayed in small letters. Visual elements: - The campaign title with subline should be placed in the centre of the poster - the clear cups should be positioned attractively and dynamically around the claim (the special fruits on the cup should be recognisable. Here, the view of the juices in the top view serves as information). Data creation: The open data should be provided in InDesign format for further adaptations.

We look forward to your designs.

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