Last year, we created a poster, which customers really liked. I want to change the poster every year with a different inspirational image. This year I want to create a new poster + pyramid-shaped table tents for restaurants. So I’d like you to create these print materials + a version that I can upload on our website and facebook. If we really like the design, we could create t-shirts, postcards, sheets to go under the plates in restaurants, etc – so I’d love to see all your ideas for such promo materials.
I want the poster to be lifestyle related – it could be photography or illustration or a mixture of the two (I don’t want any silly cartoons, nothing too abstract, nothing fruit, grapes, or flower-related, nothing drinking-related). It doesn’t need to be the same style as the old poster, but it should create the same feeling. It should be carefree, playful, full of life, joy, and freedom. The theme could be related to outdoor sports and nature, and anything a young and adventurous person would love. I don’t want it to be too pretentious or too funny and to be a good match for wine of course. I want the design/image/illustration to provoke you to dream about being out in nature, going on an adventure, doing the things you love to do, and just feeling free and young.
Bulgaria is a place where young people feel like they have the chance to create something beautiful, something important, and I want this wine to resonate with their sense of a positive, bright future.
I want the tagline to be replaced with "Червено сухо вино от новата реколта." (this means Red dry wine from the latest harvest).