RSI is Manhattan's leading center for nonsurgical orthopedic care. Our physicians specialize in treating musculoskeletal injuries without surgery, using patients' own cells (mesenchymal stem cells and platelet-rich plasma) whenever possible. RSI physicians are some of the most innovative leaders in their field, and we aim to express this in our branding with humility and class.
Due to the novelty of our procedures, we don't accept insurance, so patients pay out of pocket for our services. As a result, our patients are affluent, well-educated, high-performing New Yorkers who want to get back to their lives as quickly as possible. We serve weekend warriors, executives, moms, dads, high school athletes, college athletes, and pro athletes. We value transparency, athleticism, innovation, simplicity, and elegance in our branding and want to emphasize the theme of regeneration/harnessing the power of nature in medicine.