Book Cover Design—Help Doctors Give More Compassionate Care

Florida Hospital (FloridaHospital.com) Healthy 100 (Healthy100.org)

ABOUT FLORIDA HOSPITAL: For over 100 years the mission of Florida Hospital (FH) has been: To Extend the Healing Ministry of Christ. Opened in 1908, FH is comprised of 8 hospital campuses housing over 2,200 beds and twenty walk-in medical centers. With 17,000 employees—including 2,000 doctors and 4,000 nurses—FH serves the residents and guests of Orlando, the No. 1 tourist destination in the world. FH cares for over one million patients a year. FH is a Christian, faith-based hospital that believes in providing Whole Person Care in mind, body and spirit. Fast facts include:

• LARGEST ADMITTING HOSPITAL IN AMERICA. Ranked No. 1 in the nation for inpatient admissions by the American Hospital Association.

• HOSPITAL OF THE FUTURE. At the turn of the century, the Wall Street Journal named Florida Hospital the “Hospital of the Future”.

• ONE OF AMERICA’S BEST HOSPITALS. Recognized by U.S. News & World Report as “One of America’s Best Hospitals”.

• SPORTS EXPERTS. FH has an enduring track record of providing exclusive medical care to many sports organizations including: The Orlando Magic NBA team, Disney’s Wide World of Sports, Walt Disney World’s Marathon Weekend, the Capital One Bowl, the World Cup and the Olympics.

Our target audience is healthcare professionals (Doctors, Nurses, Therapists and other caregivers) who truly want to give patients the best, most personalized care possible. You see, in Medical School students are trained to do many wonderful things. But they are not given much (if any) instruction on the unique differences among patients from different cultures, spiritual traditions, disability backgrounds, and generational divides. With this book, we hope to change that.

In healthcare, it is so important to understand as much about a patient’s background as you can—so that you can provide more personalized patient care. This book can help. It can help doctors and nurses to treat each patient as the unique individual that they are.

Think about it. If your mother or father, brother or sister, son or daughter was in the hospital, wouldn’t you want the doctor to be sensitive to their needs? Wouldn’t you want the nurse to show compassion and understanding?

Here’s our goal: all patients coming to a hospital will receive the same level of excellent service and personalized care no matter their age, gender, race, disability, or any other patient attribute. You can help make that happen!! Please help us by designing an awesome, attractive, non-boring cover that doctors, nurses and other healthcare professionals will WANT to pick up and read.

This is going to be an oversized, hardcover, 4-color book, with no dust jacket. In your hand it will probably feel like a textbook or reference book. So that’s a lot of space on the cover to design with.

FEEL: We would like this book to have a warm feeling that is both professional and attractive. Generally speaking we like we like clean, bright designs with fresh, vibrant colors and concepts. But the design also needs to speak of compassion.

KEY WORDS TO CONSIDER WHEN DESIGNING: Healthcare, Professional, Compassion, Personal, Spiritual, and Cultural

2 THINGS WE DON’T WANT: 1) Avoid a “clinical” (i.e. boring) look; 2) We probably want to steer clear any obvious religious imagery such as a Christian cross.

ON COVER:

Title: A Desk Reference to Personalized Patient Care

Subtitle: A Guide for Compassionate Healthcare Professionals on Enhancing the Patient Experience by Understanding Differences in
• Cultures
• Spiritual Traditions
• Disabilities
• and Generations

Sub-Sub Title: The Essential Guide for Physicians, Nurses, and Other Healthcare Professionals

Author: Aurora Realin, MBA
General Editor

NOTE: The “sub-sub title” could be in a burst, callout or line across bottom or top. Be creative!

Trim size: 8.5" x 10"

Oh, and this book will be made available for sale to hospitals, healthcare practices, and on major on-line retailers such as Amazon.