Contest concluso

>> New consumer product needs a great label! EDITED & EXTENDED

copper necessitava di un nuovo design di design per stampa o packaging e ha lanciato un contest su 99designs.

È stato scelto un vincitore tra 170 design presentati da 26 designer.

170
proposte
26
designer
1
vincitore

Come copper ha cominciato il suo viaggio per il design di design di stampa o packaging

Nome azienda

PomPour

Panoramica

PLEASE READ "UPDATE" BELOW!
We are launching a unique pomegranate syrup product and need a very eye catching logo and label that is distinctive. We are thinking classy, sophisticated but modern and artistically inspired. We are going after the "upmarket" consumer market and need to stand out on the store shelves. This will not be a cheap product and needs to reflect this.

Dicci qualcosa su di te e sulle persone che vuoi raggiungere

Upmarket Syrup users:
Chefs
Bartenders
Families

Richieste

LABEL SPECS: Wraparound rectangular label 5.156" x 2.56" - Full Color

The following required components must be incorporated into the label:
• The name of the product: "PomPour"
• Tagline: "100% Pure Pomegranate Syrup"
• An image of a Pomegranate either in logo or photo form.
• Nutritional Facts box,
• UPC Barcode box
• A description about 4-5 lines long.
• "Ingredients: 100% Pure Pomegranates"
• The phrase: "Contains no added sugars, preservatives or colors. Flash pasteurized to retain both flavor and nutrients."
• The phrase: "Refrigerate after opening"
• "Net Weight 250gr" on the bottom.
Please place design on bottle so overall look and feel is presented. Bottle can be downloaded from here: http://www.yousendit.com/download/c…SHdLSkE9PQ

The syrup itself is deep red, in a clear bottle, so the colors of the label need to work well together.

EDIT: The label should somehow tell the consumer that this is a "syrup" product, not a juice!

All your ideas are welcome! Please feel free to ask any and all questions to clarify what we're looking for. We look forward to your entries!

***CONTEST UPDATE***:
We have learned a lot from all the great designs here, therefore we've decided on a more definite direction and approach to our marketing problem. Since our pomegranate sauce has MANY USES, we would like to make this our main selling point on the label. This will allow us to grab a wider market, not just dessert toppings.

There are many many talented designers who have entered our contest. For those of you that are willing to change direction with us, please consider the following in all future submissions:

1. There should be no specific food shot. Just a Pomegranate.

2. Colors should be bright and/or have high contrast, this makes the product jump off the shelf. Best examples so far are #108 and #47.

3. The following needs to be front and center:
The Secret Ingredient for:
Salad Dressings
Marinades
Sauces
Cocktails
Smoothies
Desserts
Ice Cream
Baking
Poultry
Fish
Meats

4. "100% Pure Pomegranate Syrup" should also be fairly prominent.

5. "PomPour" can be smaller and not as prominent.

6. Bottle image can be downloaded here:
http://www.yousendit.com/download/c…SHdLSkE9PQ

We want to be able to tell the consumer in the first 5 seconds the great uses for this product. Keep this in mind when designing the label.

Looking forward to further submissions! Thanks!

Pacchetto personalizzato

372 US$

Funzioni gratuite

  • Contest aperto
  • Garantito
  • Contest veloce (fast track)

Consegnabili

PSD
AI
EPS
PDF
PNG
JPG

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