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Ice-Loc developed a product that keeps pipes from rupturing when they freeze. It's made of a flexible material that is inserted into a pipe and sealed in permanently. The product will be available in DIY home improvement stores nationwide.
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We need to have our packaging redone to give a clear visual picture of what the product does. It should be clear on the packaging that Ice-Loc prevents frozen pipe ruptures. We also need to make clear on the packaging that Ice-Loc is safe for drinking water and won't significantly affect water flow. All necessary certification symbols are attached (NSF, ANSI, FDA)
The package consists of 25' of the flexible Ice-Loc Core, 5 stainless steel spring clips. The redesign will be done on a 10" Hang Tag and a 2-sided package insert. On the outside is a description of product Installation instructions and some additional information are on the inside, not visible until package is opened. See attachments for updated files and a picture of the package and product in file (Full Package Mockup.jpg)
We are targeting the home improvement store customer: age 45, 50/50 m/f, $54K Annual Income, in colder climates, with limited DIY know-how.
Ice-Loc needs to represent that it solves an expensive problem with a one-time, easy installation.
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