Direct Mail Piece to Launch Web Presence

http://www.eldorwal.com

Eldorwal Registrations Ltd is a court agent, search house and registration specialist for Canada's legal community. They have been in business since 1960 and have a solid base of some of the most respected law firms in Canada.

http://www.eldorwal.com launched this year and offers one of the first online search and management platforms in Canada. The site has been operating for one year and has exceeded expectations.

There is no cost to sign up to the site and anyone can create an account.

Eldorwal would like to encourage their current client base to sign up for online services and attract new clients to the online search platform.

They will be distributing two dm mailers that will be promoting a draw for clients and potential clients to sign up to the site to be entered into a draw to win a LG 50" LCD Television.

This dm mailer will be sent to office managers, legal assistants and managing partners in all major law firms across Canada.

The audience typically has been at their respective law firm for several years and may be opposed to change.

FIRST PIECE:

Size: 6" w x 4" h
One sided
CMYK

Main Message:
Eldorwal Registrations is now Online

Sub Message:
You can now manage all of your search requests and files at eldorwal.com

Copy:
Eldorwal Registrations has been providing courthouse agent, registration and search house services since 1960. Our easy-to-use online search platform will continue to offer the premium and exclusive service we have provided but will now give you the ability to manage your searches and files at your fingertips.

Sign up at http://www.eldorwal.com at no cost by May 31, 2010 and you will be entered into a draw for a LG 50" LCD Television.

SECOND PIECE:

Size: 6" w x 4" h
One sided (reverse side will be white for imprinting addresses)
CMYK

Main Message:
Sign Up and Win

Sub Message:
Visit eldorwal.com and sign up for their premium and exclusive online search platform by May 31, 2010 and you will be entered to win a 50" LCD Television.

Copy:
Our easy to use online search platform will continue to offer the premium and exclusive service we have provided but will now give you the ability to manage your searches and files at your fingertips.

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The design for both pieces should reflect the style of eldorwal.com. I have attached the business card files for fonts and colors.