FRACTAL ENERGY DRINK TAURINE & CAFEINE RANGE

Fractal Energy Drink

We are a young company developing a new concept implying charity & business. We are sharing 50% of our benefits with several charity organizations, selected by our customers via our websites.

Part of our business branded with Farniente represents the relax, farniente way of life also natural, ecofriendly, wellness, organic, etc.

The black/night range is branded FRACTAL. A brand a little bit more provocative and agressive but still keeping the 50% Charity Contribution aspect.

Without changing anything in his consumption habits, you, the consumer will, in an easy 2 steps act (1. consume our products, 2. Speak "Farniente" around you) simply and fast, make 2 good actions:

Act for our mother earth by buying environment friendly products

Act for humankind condition by allowing and helping us to share the profit generated by your acquisition « 50% charity contribution »

The Energy Drink range in 5 flavours:

♦ Fractal/Energy Drink Classic (like red bull)
♦ Fractal / Energy Drink Orange
♦ Fractal / Energy Drink Lemon
♦ Fractal / Energy Drink Cola
♦ Fractal / Energy Drink Guarana (without taurine)

♦ Ingredients: Taurin (400mg/100ml), Glucuronolactone (240mg/100ml), Caffeine (32mg/100ml), Vitamins: B6 and B12…

♦ Fractal Energy Drink is a powerful drink thanks to its high level of Caffeine and Taurin. It’s stimulating, it erases tiredness, improves concentration, provides you a boost of energy anytime you feel like sleeping.

Target:
Compete with the bigger brands.

♦ It's the usual 250ml aluminium can
♦ Work in CMYK colours
♦ Label size - width: 16,8 cm heigth: 12 cm

The Front:
♦ The name Fractal
choose the font that you want but try to use the "f" of Farniente logo.
♦ Energy Drink/ Classic/ Orange/ Lemon/ Cola/ Guarana
♦ Artwork (read the whole briefing please to see what kind of design we are expecting from you)
♦ A Baseline: ideas are welcome
♦ For the Guarana Energy Drink, please add the mention: "Sans taurine – without Taurine"

The Back:
Nothing to add. Just plan a 5 x 11,5 cm area for the ingredients

Artwork wants/inspiration:
We would like to have a design directly inspired from the definition of Fractal with the idea of energy, party, fun ect.
Definition of Fractal: A fractal is generally "a rough or fragmented geometric shape that can be split into parts, each of which is (at least approximately) a reduced-size copy of the whole” .
Please, google “Fractal” to find out what it looks like and what we are expecting from you.