Furniture Circular Redesign

Ashley Furniture

We own and operate a number of Ashley Furniture HomeStores. In our Ashley Furniture HomeStore retail stores, we sell furniture exlusively manufactured by Ashley Furniture. We carry bedrooms, living rooms, dining rooms, home office, entertainment centers and mattresses.Our stores are large and stylish providing our customers with beautiful looking furniture at valuable prices. Focusing on customer care, selection, style and value, we are the number one furniture brand in the world. Our atmosphere is comfortable and casual maintining a professional and consumer friendly feel akin to that of a Best Buy or Target.

We target the mass furniture market but more specifically women aged 25 - 54 with modest incomes who are looking for a mix of style and affordability. Ashley Furniture offers quality at a price. The brand does not claim to offer the highest quality nor does it manufacture junk. Rather, the company has found its niche providing above average quality and service at discounted prices.

Currently, we produce weekly circulars highlighting weekly furniture sale specials and specific furniture items on sale (sample attached). We are looking to bring the circular creation "in-house" by creating a 17"x11" piece with fewer items that can be easily swapped in and out each week. The 17"x11" will be printed doublesided and folded to create a 4 pg handout with each page being 8.5"x11".

The design must be big, clean, bold and easy to read. We want to departure from a"home grown" cheesy/borax design and towards one that is fresh and appeals to fashion conscience consumers. The goal is to create a simple stylish design to communicate the price and information of the furniture clearly and conspicuously while creating urgency and low price.

Our price tags have been updated (attached) as well as other elements throughout the store. The new circular must tie in with the price tags to create a unified message. Colors and other elements should be easily changed to reflect the time of year ie seasons or holidays.

Elements of the new circular (template attached):
1. Ashley Logo
2. Event Name
3. Finance Offer
4. Coupons/Main Offer
5. Bedding Section with coupons/offers (we carry Sealy, Simmons, Stearns & Foster, and Tempur-Pedic)
6. Mention of 5 Star Customer Service

Can work in Illustrator, InDesign, or Photoshop. Should perform work with a 1/4 inch bleed at 300dpi.