Panic Party Postcard For Jewelry Store

Robert Irwin Jewelers

Who We Are?
Robert Irwin Jewelers is the only independent jeweler in the Memphis area with 5 locations and over 33 years of jewelry experience. The owners of Robert Irwin Jewelers are members of the Memphis and MID-South community and know what it means to be a community jeweler.

Our Mission:
Robert Irwin’s formula for success pairs the comfortable friendly atmosphere, credibility, integrity, and commitment to customer service of a neighborhood family jeweler, with the huge selection of fine jewelry usually only found at chain and department store jewelers all showcased in a non-intimidating store atmosphere, where friendly knowledgeable associates are available to help you make the perfect selection for that perfect person.

What We Carry?
Our fabulous selection of diamond jewelry, gold diamond studded jewelry, diamond bracelets, diamond necklaces, diamond pendants, diamond earrings, diamond anniversary bands, certified loose diamonds, gold wedding bands, tungsten and titanium wedding bands, stainless steel jewelry, and branded collections are all hand picked and personally selected to make sure that every piece that comes from Robert Irwin is of the highest quality. Even better than that....WE GUARANTEE YOU WILL SAVE 20% to 40% OFF MALL AND CHAIN STORE PRICES.

Our tagline is "Treasures for Life for Less."

This is a direct mailer that will go to all of the customers on our mailing list who have not yet made a purchase for the Holiday season.

THIS IS A LAST MINUTE DIRECT MAILER TO ALL OF OUR CUSTOMERS WHO STILL HAVE NOT DONE THERE HOLIDAY SHOPPING.

Target Market:
- People who have not yet made a purchase for there significant other.
- People that are RUNNNING OUT OF TIME AND IDEAS ON WHAT TO GET THEIR SIGNIFICANT OTHER.
- Location - Southeastern US
- Income 40K plus
- Age - 25 - 55
- Sex - Female and Male
- Jewelry buyers

THE KEY TO THIS PROJECT IS TO CONVEY URGENCY IN A FUN AND EXCITING WAY. KEEP IT SIMPLE AND SOPHISTICATED.

We need a fun, and very exciting postcard. The postcard needs to create URGENCY, hence the title "Panic Party." Geared towards both men and women.

CONTENT:
1. YOUR TIME IS RUNNING OUT. Robert Irwin Jewelers has the solution to all your gift giving needs. You have 48 hours to take advantage of "35% off our lowest ticket price." This is the last sale of the season.

2. There will need to be a line with exclusions which should say the following:
"Not good with any other offers. Not valid on Zable Beads, Watches, Special Orders, Repairs, Max Value, and some sale merchandise."

Our logo, and list of locations need to be posted along with our web address.
http://www.rijewelers.com/
http://www.rijewelers.com/pages/Contact.html

The size of the postcard is 9x6 and it must have a place for a bulk mail indicia and address.