The brochure should not stereotype the traditional image of a professional or an engineer or scientist. Rather it should be professional and "horizontal" in nature - not "vertical" or "industrial".
The brochure is full colour and it is not necessary to stick to the colours of the logo. In fact - the design should use colour in a creative and innovative way.
The cover page should ensure target audience opens it.
The SIZE of the brochure is a HALF FOLD DL size - that is when the brochure is folded, it should be able to fit in to a DL sized envelope.
The APESMA Logo should appear on the cover and the back of the brochure. However, the square logo can be less prominent and the words APESMA should be prominent along with the words "Professionals together" - see attached files.
There is a need for a compelling cover image that can be composed from a design or brought in using photo images. Alternatively, the designer can indicate where a photograph can be inserted in to the design.
Please use fonts that are easy to access and comes as standard with CS3 or can be freely obtained, if possible.