Radical Tip Card

Lothery & Associates, LLC

We are a communication consulting firm. We help business professionals, executives, and others to become more confident public speakers. We conduct private, small group, and large group workshops to help people become better speakers in presentations, media interviews, and inter-office communications/conversations.

All workshops are interactive, fun, and designed to get participants out of their usual comfort zone so they'll try new things and find their hidden speaker talents. Clients are diverse in race, gender and age...though we don't ever have anyone under 25 years old.

We're sponsoring a conference in March called "Get Radical." This project will be a part of our promotion during the conference.

We're hosting a simultaneous contest for a two sided promotional card that will be at the same conference, so we're looking for a consistent look across both items. If you enter this contest, be sure to try the other. Chances are, the same person will win both!

For this project we are targeting women who want to take their jobs, personalities, and professional communicating skills to the next level. They're looking for a new angle to get a promotion, more recognition, get an audience to follow them in idea or action, or simply to feel more comfortable in front of an audience. They will be professional women ages 25 and up and be of all ethnic backgrounds. They will be attending a conference called "Get Radical" where they will come to find ways to stretch themselves (not physically...just mentally). They'll be looking for new ways to challenge themselves.
Be creative, fun and keep in mind their desire to get radical! Feel free to create your own one liners.

This is to be a 4x6 tip card that will go in the conference souvenir bag. It should be eye catching and make them want to go to the website: http://www.Lothery.com for more information.

Required:
* The Radical Communication Tips (seen below)
* company logo from website (be sure to take the Lothery logo, not the Prepare 2 Speak logo)
* Tagline must be included on the card somewhere: Great communication makes the difference between where you are, and where you want to be!
* website address
* Lothery & Associates phone number 202-470-4195
* info@Lothery.com
* final file delivery formats must include one for Photoshop.
* a full color design
Optional:
* picture of the DVDs that are available for download sale (website: on "Prepare 2 Speak" page)
* picture of the founder, Karlyn Lothery (website)

Do not include:
* pink, green or purple

Radical Tips: (tips may be presented in whatever way the designer sees fit. Just remember that this is an acronym, so we need to be able to see that it spells RADICAL.)
R: Research your audience
A: Apply your message to their interests and needs
D: Deliver with confidence, charisma, and charm
I: Interact with your audience. Avoid talking "at" them.
C: Create an environment of comfort and openness.
A: Add pictures, graphs and videos to your PowerPoint
L: Listen. What did your audience say that you can incorporate into your presentation?