This is for a lead generation postcard to drive B2B prospects to a website to subscribe to short, content-filled videos that will then be sent via autoresponders.
Most online videos tend to be too long for this audience. We have shortened them to about 3 minutes or so.
We require a double-sided 5 x 7 postcard with a place holder for postal info and prospect's address. Final art must be delivered in Adobe InDesign along with a PDF for quick reference.
- prefer complete coverage with a video media placeholder, e.g. FLV, RealPlayer, etc.
- theme is Honey, I Shrunk The Videos!
- prefer a photo of surprised male 'playing' in video player
- art should bleed off on all sides
- add line "Go to: http://www.DmPrintingSecretsVideos.com
Back Side (Mailing Side)
- left and right sides split approxmately in half
a) right side:
- contains postal indicia in upper right corner
- small type along bottom our address DM Graphics Inc. 123 Smith St. Toronto, ON M6C 2C4
b) left side:
- holds a brief testimonial
- headline to attract attention, such as Attention All Direct Marketers!
- see files for additional content
Note: You may need to rename & save the ADDAM_E file with an .eps extension.