Label look and feel should use the idea of cleaner lines, lighter colour and a single ‘wraparound”’ label.
I’d like “The Skinny” to be the focus as the brand (in view of other wines joining) but it almost as is important that the region and wine are easily identifiable too.
In small font (about 5) there needs to be legal text "11% alc, 6.5 std drinks, pres 220 added. Wine of Australia 750ml"
Here's some other text to add too:
"A traditional Hunter Valley style, unwooded, early picked and naturally low in alcohol. It’s light in body and brimming with the lemony tang and gentle herby flavours that make it the perfect marriage with grilled seafood. And only 11% alcohol means reaching for another glass is almost guilt free!"
SIZE AND SHAPE?
As mentioned above, ideally a single label that would have main name and brand on one half with the other half containing additional text. (eg: 80/90mm high, 140mm wide).
Could also be front label with main info and a back with legal and additonal text. Size (and shape) flexible.
What we don't want:
No gold, no silver. Needs to be CMYK colours.
Final artwork as EPS files or .ai saved as illustrator 3 or earlier. I'll need to add description text to individual wines.
Please don't hesitate to contact me directly if you have further questions.